January 25, 2010

Tribes

Posted in Uncategorized at 5:10 pm by markbarnett

            Seth Godin, the author of Tribes, defines a tribe as a group of people with a leader, and who are all connected by a common or shared goal and communication. Members of tribes must be truly committed to the tribe for the message to spread. The importance of the tribe is not number of members but amount of true fans.

If Godin were to analyze my English 304 class he would say that we were lead by our teacher, Bobby Rettew. He would say that our tribe has positive qualities, like the ability to change to status quo because of the unconventional teaching methods that are used. Also, the tribe’s ability to have ideas come from anyone in the class, not just the leader, is a positive. Although it might not be a positive yet, the tribe is learning how to use the Internet, a ‘lever’, to connect and expand the tribe. However, Godin would also see the negatives of our tribe. The class is a required course for many students to graduate with degrees in their certain fields, and it is possible some students would have little interest in taking the class if they could graduate in their major without it. Also, many in the class have a fear of criticism, or a bad grade, which is a major hindrance in the nurturing and spreading of ideas.

Godin worked for a company called Spinnaker that made educational computer games. Thorough a newsletter Godin connected with many in people who got on board and threw their support behind the project. Many of them helped on the projects Godin was leading, and the products became very successful after they were released thanks in large part to the tribe Godin created.

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